Knock knock, who’s there?

A birthday celebration that evolved from campaign website to a platform celebrating Danish everyday life.

IKEA Denmark turned 50 in 2019. Ikea Home View is their way of celebrating. The platform invites users into a series of Danish homes, and portrays life as it is. No filters. No make up. Just everyday life. Using 3D imagery and video, and selfie tours from people showing you around their homes.