Creating a digital home for the art beneath the rainbow

Making a digital home for a place as established as ARoS art museum is a daunting task. But when the client is trusting and brave, and their space is inspiring, the project becomes alive with energy.

The site mimics the physical museum in terms of navigation, and particularly the exhibition pages with their unconventional navigation stand out. Also, the subtle use of the rainbow as symbolised by the ever present ring, breathes digital life into the museum’s signature piece of art.